YOURBRANDINGAGENCY
YOURBRANDINGAGENCY
YOURBRANDINGAGENCY
Growing Livara’s digital presence through strategy, storytelling, content and performance-driven marketing.
Growing Livara’s digital presence through strategy, storytelling, content and performance-driven marketing.
{Who we are}
This proposal contains proprietary and confidential information belonging to The Novel Agency and Livara Natural Organics. This document is intended solely for the person or entity to which it is addressed. Any unauthorised review, use, disclosure, distribution, or copying of this document and its contents is strictly prohibited. This proposal expires on 31/10/2026
We are a team of strategists, creatives, & marketers helping ambitious brands become more visible, relevant & commercially effective online.
We are a team of strategists, creatives, & marketers helping ambitious brands become more visible, relevant & commercially effective online.
We are a team of strategists, creatives, & marketers helping ambitious brands become more visible, relevant & commercially effective online.
Our approach combines strategy, creative content, social media, digital advertising and performance analysis to turn attention into meaningful business growth.
{Services}
Everything your brand needs
Content & creative
Creating visually strong, informative and engaging content that brings Livara’s products, people and story to life.
(01)
Social Media Content
Graphic Design
Hairstyle Photography
Reels & Short-Form Video
Campaign Creative
Content Strategy
Content & creative
Creating visually strong, informative and engaging content that brings Livara’s products, people and story to life.
(01)
Social Media Content
Graphic Design
Hairstyle Photography
Reels & Short-Form Video
Campaign Creative
Content Strategy
Content & creative
Creating visually strong, informative and engaging content that brings Livara’s products, people and story to life.
(01)
Social Media Content
Graphic Design
Hairstyle Photography
Reels & Short-Form Video
Campaign Creative
Content Strategy
SOCIAL & DIGITAL GROWTH
Turning attention into customers.
(02)
Social Media Management
Product Catalogue
Product & Salon Campaigns
Brand positioning
Paid Advertising
Influencer Collaborations
SOCIAL & DIGITAL GROWTH
Turning attention into customers.
(02)
Social Media Management
Product Catalogue
Product & Salon Campaigns
Brand positioning
Paid Advertising
Influencer Collaborations
SOCIAL & DIGITAL GROWTH
Turning attention into customers.
(02)
Social Media Management
Product Catalogue
Product & Salon Campaigns
Brand positioning
Paid Advertising
Influencer Collaborations
YOUTUBE & LONG-FORM CONTENT
Developing searchable, valuable video content that positions Livara as a trusted voice in haircare and beauty while building toward YouTube monetization.
(02)
YouTube Strategy
Haircare Tutorials
Product Education
Channel Growth & Monetization
YOUTUBE & LONG-FORM CONTENT
Developing searchable, valuable video content that positions Livara as a trusted voice in haircare and beauty while building toward YouTube monetization.
(02)
YouTube Strategy
Haircare Tutorials
Product Education
Channel Growth & Monetization
YOUTUBE & LONG-FORM CONTENT
Developing searchable, valuable video content that positions Livara as a trusted voice in haircare and beauty while building toward YouTube monetization.
(02)
YouTube Strategy
Haircare Tutorials
Product Education
Channel Growth & Monetization
Some of our clientelle
{impact}
GOALS AND OBJECTIVES
01
MAKE LIVARA IMPOSSIBLE TO IGNORE
Brand Awareness
Increase Livara's visibility and strengthen its position as a trusted African natural hair and skincare brand.
01
MAKE LIVARA IMPOSSIBLE TO IGNORE
Brand Awareness
Increase Livara's visibility and strengthen its position as a trusted African natural hair and skincare brand.
01
MAKE LIVARA IMPOSSIBLE TO IGNORE
Brand Awareness
Increase Livara's visibility and strengthen its position as a trusted African natural hair and skincare brand.
02
BUILD A COMMUNITY THAT CARES
Community Growth
02
BUILD A COMMUNITY THAT CARES
Community Growth
02
BUILD A COMMUNITY THAT CARES
Community Growth
03
TURN ATTENTION INTO ACTION
Product & Salon Conversion
03
TURN ATTENTION INTO ACTION
Product & Salon Conversion
03
TURN ATTENTION INTO ACTION
Product & Salon Conversion
04
FROM IDEA TO VISUAL LANGUAGE
Customer Loyalty
04
FROM IDEA TO VISUAL LANGUAGE
Customer Loyalty
04
FROM IDEA TO VISUAL LANGUAGE
Customer Loyalty
05
TURN CONTENT INTO A DIGITAL ASSET
YouTube Growth & Revenue
05
TURN CONTENT INTO A DIGITAL ASSET
YouTube Growth & Revenue
05
TURN CONTENT INTO A DIGITAL ASSET
YouTube Growth & Revenue
{impact}
Our impact in numbers
Brands worked with
Brands worked with
Client satisfaction rate
Client satisfaction rate
Years of creative craft
Years of creative craft
From growing businesses to established brands, we turn ideas into brands that connect, engage and grow.
{Social media paltforms}
Where Livara MEETs ITS CLIENTS
A platform-specific approach that gives every digital channel a clear role in the customer journey.
A platform-specific approach that gives every digital channel a clear role in the customer journey.
{Execution}
FROM STRATEGY TO EXECUTION
{Execution}
FROM STRATEGY TO EXECUTION
DISCOVER
Understand Livara’s brand, audience, products, competitors and current digital performance.
Understand Livara’s brand, audience, products, competitors and current digital performance.
Develop the content direction, campaign themes, platform strategy and monthly content calendar.
Develop the content direction, campaign themes, platform strategy and monthly content calendar.
STRATEGIZE
CREATE
Produce high-quality graphics, photography, Reels, TikToks, YouTube content, educational material and campaign assets.
Produce high-quality graphics, photography, Reels, TikToks, YouTube content, educational material and campaign assets.
OPTIMIZE
Measure performance, identify what is working, refine campaigns and continuously improve results.
Measure performance, identify what is working, refine campaigns and continuously improve results.
Livara
Natural
Organics
x
THE
NOVEL
AGENCY
{FAQ}
Questions ? answered
How will you maintain Livara’s brand identity?
Will you create product-focused content?
Will you create video content?
Will you promote Livara’s salons?
Will you run paid advertising?
How will success be measured?
Can YouTube become a revenue channel for Livara?
{FAQ}
Questions ? answered
How will you maintain Livara’s brand identity?
Will you create product-focused content?
Will you create video content?
Will you promote Livara’s salons?
Will you run paid advertising?
How will success be measured?
Can YouTube become a revenue channel for Livara?
{FAQ}
Questions ? answered
How will you maintain Livara’s brand identity?
Will you create product-focused content?
Will you create video content?
Will you promote Livara’s salons?
Will you run paid advertising?
How will success be measured?
Can YouTube become a revenue channel for Livara?